Social media and the popularity of mobile devices are intrinsically linked for one simple reason: They are both hugely popular.
With billions of social media accounts around the world and billions of unique mobile users, the two rely on each other for their respective successes. Mobile marketing taps into social media in unique and exciting ways that are impacting social media right now.
Here is a look at some of the most impactful social media effects stemming from mobile marketing.
Social Media Consumption Overwhelmingly Occurs on Mobile Devices
Mobile marketing has created a trend where social media use is now a mobile-first phenomenon. When was the last time you checked Facebook or Twitter on a traditional desktop PC? Whenever it was, odds are that you spend much more time checking your social media on mobile.
Mobile marketing has been a big reason for that changing trend since quality content that is shared on social media has become a staple of mobile marketing. In the process, social media users join in on quality discussions (by sharing articles, photos and videos) and help market a given product organically.
Regular Business Hours Are Obsolete
Online businesses reap the benefits of the 24-hour mobile cycle. Whereas a brick and mortar store must hire sales teams, employees and rent real estate, online businesses utilize mobile marketing to sell products 24/7.
If a customer has the urge to buy your product at two in the morning after coming across your mobile marketing, they will do just that. This changes the game for businesses that can effectively market a product through social media.
Quality marketing content will create a sense of urgency and drive immediate sales, no matter what time of day a social media user accesses the content.
Mobile Marketing Helps Businesses Find Their Niche Organically
Social media users gravitate toward their platforms of choice for a reason. Facebook users utilize the platform to be a part of community, LinkedIn users want a network of professionals within their industry and so on and so forth.
Businesses utilize mobile marketing to tap into the social media platforms that are a natural reflection of their business and business products. As such, mobile marketing helps businesses reconsider what their market is and which individuals make up their target audience.
Businesses that focus their marketing produce better marketing results, and effective social media marketing helps a business do just that.
Move Over, Cronkite: Social Media Delivers the News Now
In the days of legendary news anchor Walter Cronkite, television, radio and the newspapers were how to get the news in an expedited manner. Today, social media is where news gets disseminated instantly, often before a network even has the chance to break said news to the public.
If your business is a leading local or national business in your respective industry, maintaining an active mobile marketing presence on social media will pay dividends. Start posting news-oriented blogs within your respective industry on social media platforms for your target audience, and it is likely that your business will love the results.
The immediacy of social media coupled with the convenience of mobile device usage has allowed mobile marketing to change how social media is used. These examples are just the tip of the iceberg, and it is likely that we will continue to see mobile marketing affect social media in even more exciting ways in the years ahead.
Sophorn Chhay is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.