The web traffic from social media that is being driven to online retail sites is growing at a much faster rate than many of the other referral traffic channels. The top 500 global retailers posted revenues of $3.3 billion dollars in 2014 from social shopping which is an increase of 26% when compared to the previous year. Close to 2% of all e-commerce traffic in the United States is being driven by social platforms on desktop and mobile.
Looking at other channels sending referral traffic to online retail sites, research shows us that in the same timeframe in 2014, organic search was down by 8%, email was down by 4% and paid search was down by 20%. For more information on the impact of social networks on the online retail industry including a breakdown of social networks and the tools they are using to optimize for social shopping, view this infographic put together by SnapParcel.