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Sunday 19 November 2017
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The Impact of Social Networks on Online Retail [INFOGRAPHIC]

The web traffic from social media that is being driven to online retail sites is growing at a much faster rate than many of the other referral traffic channels. The top 500 global retailers posted revenues of $3.3 billion dollars in 2014 from social shopping which is an increase of 26% when compared to the previous year. Close to 2% of all e-commerce traffic in the United States is being driven by social platforms on desktop and mobile.

The-Rise-of-Social-Media-in-Online-Retail-infographic

Looking at other channels sending referral traffic to online retail sites, research shows us that in the same timeframe in 2014, organic search was down by 8%, email was down by 4% and paid search was down by 20%. For more information on the impact of social networks on the online retail industry including a breakdown of social networks and the tools they are using to optimize for social shopping, view this infographic put together by SnapParcel.




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